UX & Gamification⁰¹

Human-centered journeys, working prototypes, and experiments designed around motivation.

Case study · Web app · 4-week program

Tanafusi

A gamification platform for a four-week summer program. Students log daily activity and earn points, streaks and rewards, while teams and clans turn that effort into belonging.

Hypothesis: External rewards start the movement; belonging gives it social meaning.
My role: Research
System design
UX
Build
Testing
Stack: Flask
PostgreSQL
JavaScript

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Research

Studies & research

Research projects examine the relationship between user journeys, feedback, incentives, and meaningful participation.

Amazon Prime Video: UX research & redesign — 1 — Study 01 · UX researchAmazon Prime Video: UX research & redesignPersonas, journey maps and wireframes that fix three friction points in Prime Video's mobile player.
Personas
Journey mapping
Pain points
Sketches
Wireframes
1 / 18Open document↗

Amazon Prime Video: UX research & redesign — 2 — Study 01 · UX researchAmazon Prime Video: UX research & redesignPersonas, journey maps and wireframes that fix three friction points in Prime Video's mobile player.
Personas
Journey mapping
Pain points
Sketches
Wireframes
1 / 18Open document↗

Quran School: Gamification — 1 — Study 02 · Gamification designQuran School: GamificationGamifying Quran schools with quests, XP and social play to bring students back after COVID-19.
6D framework
Personas
Journey mapping
Progression loops
Motivation design
1 / 22Open document↗

Quran School: Gamification — 2 — Study 02 · Gamification designQuran School: GamificationGamifying Quran schools with quests, XP and social play to bring students back after COVID-19.
6D framework
Personas
Journey mapping
Progression loops
Motivation design
1 / 22Open document↗